Featured Audio
Cost-Effective Google Ads
by Marcia Yudkin
If you’ve wondered whether Google Adwords might be an effective way to advertise your website and business, you’ll want to hear this 45-minute audio with IAW contributor Marcia Yudkin, going through an actual case study of a Google Adwords campaign and how to improve it. Among other things, Marcia covers:
- How not to waste money—rather than paying a lot extra for ad positions one, two, and three, pay significantly less for positions four through six, still viewed by many readers
- How to make sure your landing page—your website page that click-throughs land on—exactly matches the Google ad, with the same offers and expectations
- How to use a variety of searched words, remembering to use verbs as well as nouns
- How to use two-step marketing, encouraging readers to click-through to get something specific, and then upsell them to the larger product
Marcia also covers:
- How to lower the total amount that Google charges you with one simple tactic
- How to eliminate people looking for free information (rather than paid products) by altering your keywords
- How to target your audience to maximize sales and signups
Members can catch the audio right now using the audio player below. Or, you may download the MP3 file and listen to it at your convenience. As always, all audios are available anytime from our Audio Archive as well.
If you’re not a member yet, join now for $149 (approximately €99).
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