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In our archive you'll find back issues of articles, special reports, audios, e-books, and newsletters that have appeared on our website. Read the best of experts in the fields of freelancing, publishing, marketing, publicity, organizing, networking, business, blogging, online PR, soundbites, and genre writing.
Publishing Game Workshop Audio Edition — Learn how to hook an agent, set up your own publishing house, and publicize your book to bestsellerdom with the online edition of the Publishing Game Workshop Audio Edition, with IAW Director Fern Reiss.
Expertizing® Overview Audio — Learn how to generate effective publicity for your business, with IAW Director Fern Reiss.
Expertizing® Tip Sheet — Publicity resources on the Internet, from Expertizing.com.
Optimizing Press Releases, by IAW Contributors Panel member Sally Falkow, explains how to optimize press releases so they're more likely to be picked up by both internet and traditional media, and why internet publicity can significantly leverage even non-internet sales.
55 Things You Can Offer to Generate Publicity, by IAW Contributors Panel member Joan Stewart, is an intriguing six-page special report offering a list of excellent suggestions of different mechanisms by which you can generate publicity.
How to Work When, Where, and How You Want, by IAW Contributors Panel member Valerie Young, is a 100+ page easy-to-read special report that will set you on the path to making your life’s love your life’s work.
Platform Ideas for Every Author, by IAW Contributors Panel Member Terry Whalin, is a 30-page special report that tells you how to build your 'platform'—the publicity connections and credibility that will sell your book—before you contact an agent.
Writing Queries That Sell, by IAW Contributors Panel Member Meg Weaver, is an eight-page special report on how to write a fill-in-the-blanks query letter. Boy, is this an easier way to write a query than the way most of us are doing it!
Getting People To Your Website: 25 Simple Tips for Top-Notch Search Engine Optimization by IAW Director Fern Reiss Fern Reiss provides step-by-step instructions for improving your website's search engine ranking. And, you don't need a computer science degree to get started.
Social Media Marketing: How to Take Advantage of Web 2.0 by IAW Contributors Panel Member Sally Falkow tells you how to take advantage of social media marketing to generate business. Find out how you can discover where your audience gathers on-line; the changes you need to make in your online content because of Google's new search parameters; and tools you can use to make Web 2.0 work for you.
89 Ways to Write Powerful Press Releases by IAW Contributors Panel member Joan Stewart of The Publicity Hound shares her powerhouse 263-page report on how to write powerful direct-to-consumer press releases.
How to Sell to Magazines by IAW Contributors Panel member Meg Weaver. In her special report, Meg shares her secrets of how to pitch—and sell—to magazines worldwide, based on her techniques of examining the reader demographics. (January, 2009)
Get Media Attention for Your Business: 18 Techniques to Attract Journalists to Write About You by Fern Reiss, CEO, PublishingGame.com/Expertizing.com and Director, International Association of Writers (December, 2008)
Cost-Effective Google Ads — If you’ve wondered whether Google Adwords might be an effective way to advertise your website and business, you’ll want to hear this 45-minute audio with IAW contributor Marcia Yudkin, going through an actual case study of a Google Adwords campaign and how to improve it. (June, 2009)
What a Publisher Looks for in a New Book Idea — Terry Whalin shares with us what publishers look for in new book ideas—and how, in this market, you can position your book to be among the lucky few selected for acquisition. (January, 2009)
LBN E-Lert, O, The Oprah Magazine, Time Inc., AARP The Magazine, The Washington Post, Gannett, HollywoodNews.com (1 December, 2009)
The Times Square Chronicle, WNYW, Content, Breakingviews.com, The New York Times Syndicate, New York Business, The Associated Press (July 7, 2009)
Field and Stream, Saveur Magazine, Relix Magazine, MSNBC, Working Mother Magazine, The Boston Globe (May, 2009)
The Strategy Room, CNBC, W, and Zagat Guides (March, 2009)
WebTalkRadioNetwork.com, The Atlantic, Thrillist, U.S. News & World Report, Reed Business Information, WCBS-TV (New York), CNN (January, 2009)
PARADE Magazine, Global Traveler Magazine, The CLIO Awards, The Health Care Journalism Award, The NewsHour with Jim Lehrer, Cooking The Books (December, 2008)
Persistence in Paradise: Eight Tips for Staying in Love with Your Long-Term Project, by Tama Kieves (December, 2009)
Seven Tips to Add Humor to Your Presentations, by Judy Gruen (July, 2009)
Rita Rosenkranz — This month, we interviewed literary agent Rita Rosenkranz. Here's what she has to say about what's hot, what's not, and the best way to get a literary agent and publisher in today's publishing climate. (December, 2008)
Forbes, Fortune, Inc., Smart Money, The Economist, Arthur Frommer's Budget Travel, Fast Company, BusinessWeek, Esquire (1 December, 2009)
Boston, Minnesota Monthly, Open Air, Bloomberg Markets, Fortune, Money (7 July, 2009)
Newsweek, Washington's Finest, BBC Knowledge, Martha Stewart, Charity Times, Canadian Writers Group, Good Housekeeping, ID Magazine (18 May, 2009)
Anderson News, Business Week, Chart, Smart Money, American Express Publishing, Food & Wine, Travel & Leisure (20 January, 2009)
Mediapost.Com, Monthlies, Elan, Lonely Planet, Parade, American Media Inc, USA Today's Open Air, HQ Magazine, Financial Week (4 January, 2009)
Spotlight on Canada (July, 2009)
Spotlight on England (March, 2009)
Spotlight on Australia (December, 2008)
IAW Newsletter, 8 December, 2009 — In this issue we’ve got IAWEX contributor Tama Kieves with her tell-it-like-it-is article, Persistence in Paradise: Eight Tips for Staying in Love With Your Long-Term Writing Project. We’ve also got the latest on the Google book scanning project, & more on the plight of bookstores, newspapers, and magazines. Also, we’ll suggest how to make the most of your syndicated articles listing, which we submit to website and ezine editors worldwide. And check out our featured writers—Diana Raab, Ed Weinsberg, Penina Taylor, Judy Mandel, Joni Kay Rose, and Andrea Campbell.
IAW Newsletter, 22 September, 2009 — In this issue we’ve got IAW contributor Sally Falkow with a 26-page special report, Optimizing Press Releases. We’ve also got the latest on the Google Books settlement; and we’ll suggest how to make the most of your agent query, which we submit to literary agents and publishers worldwide.
IAW Newsletter, 28 July, 2009 — In this issue we’ve got IAW contributor Judy Gruen’s article, 7 Tips to Add Humor to Your Presentations. We’ve also got the latest on the recent controversy over whether publishers should release new print books simultaneously with the e-books, as well as some tips and tactics on how to make the most of your book profile, which is mailed to bookstores, libraries, reviewers, bookgroups, bloggers, and more.
IAW Newsletter, 7 July, 2009 — In this issue we’ve got a six-page report with some great new ideas by Joan Stewart on 55 Things You Can Offer to Generate Publicity or Capture Email Addresses. We’ve also got the latest on some new trends on bookstores and newspapers, as well as some tips and tactics on how to increase journalist and editor interest in your IAW expert profile.
IAW Newsletter, 23 June, 2009 — In this issue we've got an information-packed audio with Marketing For More’s Marcia Yudkin, marketer extraordinaire, on How to Get Targeted Traffic to Your Website: Cost-Effective Google Ads; and, how to get Facebook vanity names for yourself and your company. We've also got some tips on how to increase meeting planner interest in your IAW speaker profile and get more speaking engagements.
IAW Newsletter, 2 June, 2009 — In this issue we’ve got a 100-page special report by IAW contributor Valerie Young on How to Work When, Where, and How You Want. This may change your life—don’t miss it! Also: Facebook is expected to announce “vanity” accounts this week—so jump onto Facebook.com and reserve your name or company name before someone else does; this is expected to be like the domain name grabs of a few years ago.
IAW Newsletter, 19 May, 2009 — This week we've got a special report called Platform Ideas for Every Author—and if this doesn't give you great ideas for platform building that you can go out and implement immediately, I don’t know what will. The 30-page report is courtesy of IAW contributor Terry Whalin. For those of you who haven’t done a book recently (or ever), ‘platform’ has been the big buzz word for a while now, describing all the publicity connections and credibility an author has for the project-and without substantial platform, you don’t get a book contract. So this is a must-read.
IAW Newsletter, 05 May, 2009 — This week we've got Meg Weaver with a special report on Writing Queries That Sell (a must in any market, but particularly useful in this one!) We've also got the latest on the industry and some tips on how to maximize your Literary Agent Query Letter Profile, so that literary agents and publishers are more likely to take interest in your submissions.
IAW Newsletter, 17 March, 2009 — This week we’ve got Barbara Weltman’s article on health coverage: Taking Another Look at Health Savings Accounts, as well as Marcia Yudkin’s article on taking your tax-deductible dream trip: Take a Tax-Deductible Road Trip or Long Vacation. We’ve also got the latest on the industry, including updates on targeted Google ads and search; and some tips on how to maximize your Syndicated Articles Profile, so that ezines, website editors, and newspapers will be more likely to publicize your articles.
IAW Newsletter, 3 March, 2009 — This week we've got my special report on Getting People To Your Website: 25 Simple Tips for Top-Notch Search Engine Optimization. We've got the latest on the industry, including Amazon's new move into ebooks, and some tips on how to maximize your book profiles, so that book groups, book stores, and libraries will take notice.
IAW Newsletter, 17 February, 2009 — This week we've got both IAW contributor Valerie Young with an article on No Time To Go After Your Dream and IAW contributor Lisa Tener with a piece on The Secrets of Compelling Writing; some interesting news in the world of publishing; tips on how to maximize your author profile, and much more.
IAW Newsletter, 27 January, 2009 — This week we’ve got Web 2.0 expert and IAW contributor Sally Falkow with an article on Social Media Marketing: How to Take Advantage of Web 2.0; the latest on the goings on in the publishing world; TalkOut on setting up a subscription website; and much more. Enjoy!
IAW Newsletter, 20 January, 2009 — This week we've got Joan Stewart's packed 263-page report on press releases, 89 Ways to Write Powerful Press Releases; the latest on the increase in reading but decrease in bookstore sales; some quotes from new IAW members who've already booked engagements through their listings in the IAW, and much more.
IAW Newsletter, 13 January, 2009 — This week we've got a 1-hour audio by IAW contributor Terry Whalin on What a Publisher Looks For In a New Book Idea; The Atlantic speculating that The New York Times might be out of business by summer (gulp); and the latest sad news in the magazine and publishing industry. Plus much more.
IAW Newsletter, 6 January, 2009 — This week we've got a 15-page special report from IAW contributor Meg Weaver of Wooden Horse Publishing on How to Pitch Magazines; the latest on the writing and publishing scene in Australia; and Agent in the Hot Seat Rita Rosenkranz. Plus for those of you just joining us, you can still read our 7-page special report on How to Get More Media Attention for Your Business.
IAW Newsletter, 16 December, 2008 — This week we've got a not-to-be-missed 7-page special report on getting better media attention, an essential skill in this (or any) economic climate; well-known literary agent Rita Rosenkranz in the hot seat talking about the best way to get a publishing deal; highlights from the calendar including Guadalajara's International Book Fair in Mexico; and lots more.
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