Special Report
How to Sell to Magazines – Meg Weaver
This week, we have a 15-page special report from IAW contributor Meg Weaver, one of the world’s experts on how to pitch magazines. Meg is the owner of Wooden Horse Publishing, whose Magazine Database contains contact information, demographics, writer guidelines, and editorial calendars for more than 2000 consumer and trade magazines. In her special report, How to Sell to Magazines, Meg shares her secrets of how to pitch—and sell—to magazines worldwide, based on her techniques of examining the reader demographics.
Here are some of Meg’s tips, in a report packed with suggestions:
- To get the audience understanding that you need, study both the magazine’s writer’s guidelines, and particularly the advertising media kit (as distinct from the press kit). You can usually order this directly from the magazine’s website, at no charge.
- Since more than 2/3 of magazine income derives from advertising, magazines tend to showcase their richest readers—so you need to see through this muddiness to determine the real audience of the magazine, since that is what editors need you to target.
- There are five key factors to look at before you pitch: The audience’s gender, age, profession, education, and household income.
- Writing your pitch—and article—in a gender-neutral manner is smart, because you won’t inadvertently alienate part of the audience.
Meg’s 15-page special report How to Sell to Magazines also reveals:
- The one thing you must know about the magazine’s readers before you can pitch successfully
- Why you should never pitch an article for this group—ever
- The two methods of measuring audience income—and which is the one you need to focus on, and why it’s important
- The optimal reader age range to target to improve your chances of successful magazine pitching—to almost any magazine
- How to craft generic press releases to save time—and then how to easily add the ‘magic something’ to make your pitch stand out from the crowd.
Members can learn the secrets in her special report below.
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