Need help with social media?
You’ve gotten the message that your business needs to master Web 2.0, become active on social media sites like Plaxo and Bebo, start posting on Twitter, syndicate online, produce lenses on Squidoo, author a blog, and keep up with Digg and Newsvine. You know it will improve SEO, and monetize your expertise. But how are you supposed to do all that and still run your business? Check it out:
www.Expertizing.com

Marcia Yudkin

This week we feature IAW contributor Marcia Yudkin with an excellent audio on Cost-Effective Google Ads.

Joan Stewart

Next week we'll feature Joan Stewart's six-page special report on 55 Things You Can Offer to Generate Publicity or Capture Email Addresses.

Business Writing

Lynda McDaniel's seminars get people fired up about creative business writing. Using proven techniques and personal experiences, she helps attendees quiet fears of writing, catapult their creativity, end procrastination, and increase their confidence.

Lynda McDaniel is an accomplished speaker on creative business writing. Her clients include the City of Seattle, University of Washington, SBA, and YMCA.

Book Lynda McDaniel as a speaker for your next meeting or conference.

Email Lynda McDaniel

Be our featured speaker

Erica Manfred has written for Cosmopolitan, The New York Times, and Women's Day, and is the author of He's History, You're Not: Surviving Divorce After 40.

Read more

Book Erica Manfred as a speaker for your next meeting or conference.

Email Erica Manfred

Be our featured expert

Susan Daffron is the author of books on Web business, self-publishing, adopted pet care, computing and vegan cooking topics. Her recent book Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise was just was named the winner in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards.

Read more

Book Susan Daffron as a speaker for your next meeting or conference

E-mail the author

Be our featured author

The Savvy Book Marketer's Guide to Successful Social Marketing
Dana Lynn Smith

Social media marketing can be very effective, but also confusing and overwhelming at first. The Savvy Book Marketer's Guide to Successful Social Marketing gives you a plan to follow, and answers all of your questions.

Read more

Book Dana Lynn Smith as a speaker for your next meeting or conference

E-mail the author

Feature your book here

Awed by their Claws... the Grizzlies of Katmai
Melanie Tucker

We needed those instructions BEFORE our flight, though…

Read more

Book Melanie Tucker as a speaker for your next meeting or conference

E-mail the author

Feature your article here

Business / USA

— Tom Blake

In 1972, Victoria Station, a six-restaurant chain, went public and took the heart of Wall Street with it. At the end of IPO day, it was trading at 92-times earnings. Every restaurant they built turned into gold.  Young millionaires were made. Eight years later, Victoria Station was bankrupt. What went wrong?

Read Tom Blake's query

Feature your query here

Attend a talk with IAW Director Fern Reiss:
If you'd like to hear Fern in person, she will be speaking at:

• Private consults, Europe (July & August)
• Publishing Game Workshop, Jerusalem (July 14 and 21)

Please contact us to book her for your event or conference.

Follow Fern online:

• Twitter.com/fernreiss
• Facebook Writing & Publishing

If you need some personal input on your writing, publishing, or publicity dilemma, consider a consultation with IAW Director Fern Reiss. Fern consults to clients all over the world via telephone; the charge is $300/ €200 per hour or $1500 / €1000 for six sessions (six hours for the price of five) for publishing consultation. Sign up at PublishingGame.com/
consulting.htm.

23 June, 2009

Welcome to our new members in Belgium, India, Canada, and the United States.

Audio: Cost-Effective Google Ads
with Marcia Yudkin, Marketing for More

• How not to waste money—rather than paying a lot extra for ad positions one, two, and three, pay significantly less for positions four through six, still viewed by many readers
• How to make sure your landing page—your website page that click-throughs land on—exactly matches the Google ad, with the same offers and expectations
• How to use a variety of searched words, remembering to use verbs as well as nouns
• How to use two-step marketing, encouraging readers to click-through to get something specific, and then upsell them to the larger product

Marcia also covers:

• How to lower the total amount that Google charges you with one simple tactic
• How to eliminate people looking for free information (rather than paid products) by altering your keywords
• How to target your audience to maximize sales and signups

Members can listen to the audio right now here.

Next week: Stay tuned for IAW Contributor Joan Stewart’s six page special report on 55 Things You Can Offer to Generate Publicity or Capture Email Addresses.

How to Work When, Where, and How You Want
with Valerie Young

If you missed our 100-page special report last week on getting out of the rat race and making your dream job a  reality, you can still read it.  Valerie Young covered:

• Making money by breaking the rules
• How the ‘crazy’ business ideas are often the best
• How one income-generating idea leads to another
• How to turn trends into great businesses
• How other entrepreneurs have changed their lives
• How to make a living while making a difference

This is a life-changing report, folks. Don’t miss the chance to read it and begin pursuing your dreams.

Members can read the entire special report here.

New Members:
If you missed any of the articles, audios, or reports below, you can still read and/or listen to them in our Member Archive. 

New this week: Half of all UK newspapers could shut down in next few years snipurl.com/kaual … Gerber's Creamed Beef for Adults: When branding doesn't work snipurl.com/kbe78 … Holden Caulfield is copyright-protected :*) snipurl.com/kbllm …

Members can read more by clicking through to:
PartyLine Media Leads and
Wooden Horse Magazine Update, and
Or get the latest updates by following Fern on Twitter:
twitter.com/fernreiss

Did you miss the Facebook vanity-name grab last week? If so, it’s not too late; you can still lock in the vanity profile name (similar to vanity license plates for your car) at: www.facebook.com/username/ (if you're already a Facebook member). You can also sign up for Fern’s Association of Writers page, and have access to lots of articles on publishing and writing, at: www.facebook.com/pages/Fern-Reiss-AssociationofWriterscom/57824117060 (We’re in the process of migrating our 3,000 Facebook writing & publishing members to that page, so stay tuned…)

While we’re on the topic of vanity names, you might also want to reserve yours at Twitter.com. Whether or not you decide to become active on Twitter, it’s worth spending a few minutes reserving your intellectual property on this hot social media site. Reserve profile names for yourself, your business, your books, and your products and services. (You can easily set all your names to forward to your main Twitter profile—see how Fern forwarded Twitter.com/expertizing and Twitter.com/publishinggame to forward to her main Twitter profile (feel free to follow her there!) at Twitter.com/fernreiss.

Whether you’re a business traveler or an armchair traveler, here’s what’s going on in the writing and publishing world for writers in England:

The British book market sold almost 237 million books in 2008. The four largest publishing houses in Britain are Hachette UK, Random House, Penguin, and HarperCollins, followed by Pan Macmillan, Bloomsbury, Pearson, OUP, Wiley, and Egmont. Academic and children's books are on the upswing in England. Indy press Canongate grew 155%, but most independent publishers were down.

Members can read more at Spotlight.

(Members: Interested in sharing what’s going on in your part of the world? Become an IAW ambassador.)

Featured Speaker Profile

Each month, the International Association of Writers sends a newsletter featuring our latest speakers to meeting planners, conference organizers, corporate meeting planners, and bookgroups worldwide. The listings also run in several locations on the website, and each week we feature one of the speakers in our newsletter. Here’s how to make the most of your Speaker listing:

• First, fill out the basic profile.
• You can list up to five separate talks, so if you give speeches or workshops on more than one topic, list them separately. (This will help you get more attention from the search engines, too.)
• If you can, list your different talks under as many different categories as possible; that will also maximize your chances of attracting a meeting planner's attention.
• Write an inviting bio that gets right to the heart of what you do. “Fern Reiss gives talks on many topics” is probably not as inviting to most people as “Fern Reiss is a popular corporate speaker on how to get better media attention for your business”… Use your introductory biography to convey the essence of what you do—preferably in your writing and/or speaking style, so that meeting planners get a sense of your phrasing.
• Feel free to include endorsements. The more positive feedback from meeting planners you include, the more professional you sound.
• Remember that in today's economy, lower-priced speakers may be getting the most action; don't underprice yourself, but this probably isn't the best time to increase your speaking fees.
• Consider adding some topical talks to your usual mix. A speech on how your industry is being affected by the recession, for example, will probably be of interest to meeting planners and conference organizers in your niche.
• Remember that this portion of the IAW site is public so only post content that you want the entire world to be able to see. (Email, however, will be sent through our members-only form, so you won't be risking unsolicited [junk] e-mail.)
• Make a note in your calendar to check back and update your speaker profile regularly, so that if information changes (your contact details, your price range, your topics) meeting planners will be able to access the most up-to-date information on you. (We'll also remind you to update your details from time to time.)

Next week, we’ll look at optimizing your Expert Profile. Stay tuned!

The more members we have, the more clout we have with journalists, booksellers, literary agents, librarians, etc. Want to help make others aware of the International Association of Writers? Here are some ways you can help:

• Become an Ambassador from your geographic area, or become a web ambassador and mention us on listserves and writing forums online.
• List us as a favorite on Digg.com or Delicious.com.
• Email a friend or colleague to tell them about us.
• Add this to your Facebook or Twitter Status line: “Looking for publicity as a writer or small business? Check out AssociationofWriters.com”.
• Sign up as an Association of Writers fan on Facebook at www.facebook.com/pages/Fern-Reiss-AssociationofWriterscom/57824117060
• Remember—sign up three friends or colleagues, and get a free one-year extension on your membership!

Q: Does anyone know of a Facebook application that will let you post a Twitter feed containing tweets from a variety of industry experts (not just your own tweets) easily? (Doug in Arizona)

A: This is a great question! Do any of our readers know an easy solution to this?

Members can post their Talk Out questions here.

“A few days after I posted my speaker profile on the International Association of Writers’ website, I began receiving inquiries from meeting planners who wanted to book me for high-paying speaking gigs. The International Association of Writers rocks!”
— Linda Gradstein, correspondent, National Public Radio

“I’m loving the site—thank you!”
— Kristin J. Eckstein, producer, ArtsImagine.com

Members send your kudos & we'll print them in a future issue.

2009 Simon Fraser University Summer Publishing Workshops, 3-July to 8-Aug, Vancouver, Canada.  The SFU Summer Publishing Workshops offer opportunities to learn from and work with nearly 100 of Canada’s top editors, writers, marketers, designers, publishers, and new media moguls.

The American Library Association's Annual Conference, July 9 - 15, Chicago, Illinois USA. This is the conference for librarians and library lovers in the United States.

Read the entire Calendar. (Members—post listings at no charge.)

Copyright © 2009 International Association of Writers

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The International Association of Writers, Speakers, and Experts
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